WAYS OF SEEING
PROJECT
Visual Identity, Communication Materials
DATE
2024
DESCRIPTION
Academic Project – Developed for the re-screening of John Berger’s documentary series
"Ways of Seeing" at Cinema IDEAL, this visual identity was created under a brief that
called for experimental, process-driven design, using only Helvetica as the typeface.
The project includes a poster, ticket, tote bag, and a program flyer, forming a cohesive
and conceptually aligned set of communication materials.
